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Services Marketing (The McGraw-Hill Series in Marketing)

by Valarie A. Zeithaml,Mary Jo Bitner

ISBN 13: 9780071148818

Format: Paperback (608 pages)
Publisher: McGraw-Hill Education (ISE Editions)
Published: 01 May 1996
Other Format: Paperback

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Services Marketing: Integrating Customer Focus Across the Firm: Integrating Customer Focus Across the Firm

by Alan Wilson,Valarie A. Zeithaml,Mary Jo Bitner,Dwayne D. Gremler Associate Professor of Marketing

ISBN 13: 9780077169312

Format: Paperback (600 pages)
Publisher: McGraw Hill / Europe, Middle East & Africa
Published: 01 Apr 2016

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Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm

by Alan Wilson,Valarie A. Zeithaml,Mary Jo Bitner,Dwayne D. Gremler Associate Professor of Marketing

ISBN 13: 9781526847805

Format: Paperback (600 pages)
Publisher: McGraw Hill / Europe, Middle East & Africa
Published: 07 Oct 2020

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Profiting From Services and Solutions: What Product-Centric Firms Need to Know (UK PROFESSIONAL BUSINESS Management / Business)

by Valarie A. Zeithaml, Stephen W. Brown

ISBN 13: 9781606497487

Format: Paperback (134 pages)
Publisher: Business Expert Press
Published: 01 Jul 2014

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